Marketing Communications Program

Marketing Communications Option in Management Major, B.A. in Business

We all remember a TV commercial, a print advertisement, or a web site that was so clever that it becomes permanently ingrained in our consciousness. The Marketing Communication program is a unique combination of management, marketing and communications courses that focus on the role of marketing communications within the larger business context. Considerable emphasis is placed on the creative aspects of marketing communications in courses such as advertising, public relations, and web design, all of which include applied projects.

A sample four-year course plan for this program will be available soon.