Sports Management Degree Program
(BS Management Major)

Sports Management Degree Program

Professional sports organizations are big business today. Behind the winning records and famous names are many other employees and activities. The Sports Management degree exposes students to all facets of the business of sports, including sports sponsorship relationships, team and league equity issues, labor and personnel management, and a wide variety of ethical and social issues facing business professionals in both professional and amateur athletics. The degree prepares students for internal positions in sports organizations, public marketing, radio and television programming and events management.  An internship in a sports organization blends theory with practice.

Sports management students complete the core curriculum in business (39 units) that is taken by all business students.  The core curriculum insures that all business majors have a solid understanding of the totality of the business enterprise.  The Sports Management degree program  then consists of upper division courses in sports organizations, sports ethics, sports marketing, the economics of sports and the history of sports.  An internship is the culmination of the program.  The program can be completed in four years of study.

In Sports Management students come to understand the sports industry and are capable of functioning in an entry level position in a sports organization such as a professional or college/university sports team, a fitness center, or a recreation center. Specific learning outcomes are:


Menlo College