In the dynamic world of marketing, professionals focus on the “4 Ps” — Product, Price, Place, and Promotion. They play a crucial role in shaping products and services, setting competitive pricing strategies, choosing effective distribution channels, and creating compelling promotions to engage customers.
Menlo College’s Marketing degree program is designed for those eager to solve consumer problems, meet market needs, and build strong customer relationships. Our curriculum covers essential marketing practices, including sales, product development, digital marketing, advertising, and marketing research. Students gain hands-on experience and strategic insights to excel in diverse career paths, from product management to entrepreneurial ventures.
Graduates of our program are well-prepared to drive business success and innovate in various marketing roles, making an impact in today’s competitive marketplace.
General Education Requirements
Bachelor of Science in Business Core Curriculum
Academic Internship
Required courses (12 units)
Elevate your career in marketing by completing the following courses required for Marketing majors:
Required internship courses (6 units)
Gain hands-on experience with a required internship and courses associated with that experience:
Elective courses (12 units)
Choose four elective courses to deepen your expertise:
Review the detailed Marketing Degree Program requirements:
Marketing Degree Program requirements (Fall 2021 and later) (PDF)
Marketing Degree Program requirements (Prior to Fall 2021) (PDF)
The information provided here is meant to provide an overview. Refer to the Academic Catalog for detailed information about course prerequisites, course frequency, and additional course requirements.
As a college education is one of the most important investments you and your family will make, Menlo strives to make college affordable. Nearly 100% of incoming students receive scholarships and/or institutional grants.
Want to learn what scholarships and other aid you may qualify for? Review the Types of Aid Available and use our Net Price Calculator.
Direct CostsLiving on CampusLiving off CampusLiving with a Parent/Relative Tuition$55,340$55,340$55,340 Fees*$980$980$980 On-Campus Food and Housing**$18,716-- Subtotal Direct Costs$75,036$56,320$56,320 Estimated Indirect CostsLiving on CampusLiving off CampusLiving with a Parent/Relative Off-Campus Food and Housing***-$22,752$11,836 Books and Supplies$1,090$1,090$1,090 Transportation$1,252$1,990$1,818 Miscellaneous / Personal$3,286$5,068$4,140 Loan Fees****$80$80$80 Subtotal Other Costs$5,708$30,980$18,964 Total Annual COA$80,744$87,300$75,284
*The Student Fee covers services that benefit students, but which are complementary to, not part of, instructional programs. The fee supports services related to the physical and psychological health and well-being of students, social and cultural activities and programs, campus life and campus community, and educational and career support services. The fee is part of the cost of attendance at Menlo College, and is mandatory for all registered students.
**The On-Campus Food and Housing cost is a weighted average of all room type occupancy costs.
***Based on the CSAC Student Expense Budget.
****Loan fees included for federal loan borrowers only.
Additionally, a health insurance fee may apply to full-time students who do not have qualifying health insurance, did not submit a waiver, or who are international students.
All fees shown above are subject to change.
Note that meal plans are required for each residential student. Meal plan charges are included in the on-campus food and housing costs shown above. Learn more about our residence halls and meal plans.
Graduates with a Marketing degree are well-positioned for roles including:
*US National Career Data
Professor, Marketing and Entrepreneurship
Professor of Marketing
Assistant Professor of Marketing and International Business
Menlo offers financial aid guidance on scholarships, grants, and funding options that bring the value of a Menlo education within reach. Explore resources and personalized support designed to help you understand your financial aid options, application processes, and key deadlines.
