Brawner 244
Dr. Yaghini obtained her PhD in Quantitative Marketing from the Lang School of Business at the University of Guelph in Canada before joining Menlo College. At the Lang School of Business, she taught International Marketing and Advanced Business Analytics. Her research primarily focuses on new product market penetration and market entry decisions in international markets. Dr. Yaghini also holds an MBA from Sharif University of Technology. Additionally, she brings over six years of industry experience in the healthcare, pharmaceuticals, and consulting industries, in addition to leading a tech Startup as a CEO all the way to acquisition.
• 44th Annual ISMS Marketing Science Conference, June 16-18, 2022, USA
• 45th Annual ISMS Marketing Science Conference, June 8-10, 2023, USA
• 2023 AMA Summer Academic Conference, August 4-6, 2023, USA
Research in Progress:
• ‘Mobile Money Penetration in Low-Income Nations: Multiple Mediation Effects of Microentrepreneurial Climate and Latent Financial Services Demand’, Target: JIM
• ‘How Far is “Far Away”? – Effects of Cross- Country Distance on Entry Timing and Performance’, Target: IJRM
• How Machine Learning Facilitates Value Cocreation to Enhance the User Experience: The Reciprocal Feedback Recommender System, Target: Journal of Interactive Marketing
• Sustainability & ESG Practice Deviations Across U.S. Industries, Target: Sustainability
