Brawner Hall 246
Dr. Lan Jiang conducts research related to consumer psychology and behavior. Her primary research interests are in the areas of online user communities, interpersonal influences, and customer involvement. Jiang’s research has been published in top marketing journals such as the Journal of Consumer Research and Journal of the Academy of Marketing Science, and covered by Harvard Business Review and NPR, among others. Dr. Jiang serves on the editorial review board of the Journal of Consumer Marketing, and reviews for the Journal of Consumer Research. Prior to joining Menlo, Dr. Jiang taught at University of Oregon, City University of Hong Kong and Santa Clara University, after receiving her PhD from the University of British Columbia. Beside academics, Dr. Jiang consults for non-profit organizations, and actively engages in social initiatives in the areas of sustainability and education.
• Hanson, Sara, Lan Jiang and Darren Dahl (2019) “Enhancing Consumer Engagement in an Online Brand Community via User Reputation Signals: A Multi-Method Analysis”, Journal of the Academy of Marketing Science, 47(2), 349-367
• Zhu, Jiang, Wenyu Dou, Lan Jiang and Liang Liang (2019) “Eat, Post, Change: The Effect of Food Photo Posting on Consumer’s Dining Experience and Brand Evaluation”, Journal of Interactive Marketing, 46 (May), 101-112
• Hanson, Sara, Lan Jiang, Jun Ye and Negash Murthy (2019) “Society or the Environment? How Tangibility Affects Consumer Perceptions of Firm Sustainability Practices”, Journal of Business and Management, 26(1), 21-34
• Hanson, Sara and Lan Jiang (2016) “The ‘Low Status’ Advantage: The Effect of Status Structure on Participation in an Online Community”, Electronic Markets, 26 (3), 233-244.
• Jiang, Lan, JoAndrea Hoegg and Darren W. Dahl (2013), “Consumer Reaction to Unearned Preferential Treatment,” Journal of Consumer Research , 40 (October), 412-427.
• Jiang, Lan, JoAndrea Hoegg, Darren W. Dahl and Amitava Chattopadhyay (2010), “The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context”, Journal of Consumer Research , 36 (February), 778-791.
• Meyers-Levy, Joan, Rui (Juliet) Zhu and Lan Jiang (2010), “Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance”, Journal of Consumer Research , 37 (June), 1-14.
• Jiang, Lan, Matthew O’Hern and Sara Hanson (2020) “Who’s Got My Back? Comparing Consumers’ Reactions to Peer-provided and Firm-provided Customer Support”, Psychology and Marketing, 37(1), 99-113
• Zhao, Haichuan, Lan Jiang, and Chenting Su (2020) “To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers’ Distrust and Purchase Intention”, Journal of Interactive Marketing, 50 (May), 45-64
• Xu, Xiaobing, Rong Chen and Lan Jiang (2020) “The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money”, In Press, Journal of Retailing
• “Eat, Post, Change: The Effect of Food Photo Posting on Consumer’s Dining Experience and Brand Evaluation” American Marketing Association Summer Conference, San Francisco, CA, 2017
• “The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support” Academy of Marketing Science Annual Conference, San Diego, CA, 2017 (M. Wayne Delozier Award for the Best Conference Paper)
• “Knowing Your Role: The Effect of Reputation Signals on Participation Intentions.” Academy of Marketing Science Annual Conference, Orlando, FL, 2016 (M. Wayne Delozier Award for the Best Conference Paper)
• “Apology or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm.” Association for Consumer Research Annual Conference, New Orleans, LA, 2015
• “Cash Payment Leads to Lower Selling Price? The Role of Vividness and Cognitive Focus”, American Marketing Association Summer Conference, Chicago, IL, 2015
