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Sports Management – Major

Sports Management

There is actually more to the Golden State Warriors than Coach Steve Kerr and the Bay Area’s beloved “Hamptons Five.” Likewise, sports teams, college athletic departments, and other sports organizations are built upon more than just players, coaches, and team executives. Behind the winning records and famous names in sports organizations are many other vital employees 
and activities.

At Menlo College, the Sports Management Major prepares students for internal positions in sports organizations, professional or college/university sports teams, fitness or recreation centers, governing bodies of various sports leagues, public marketing, radio, television, and events management, as well as admission into post-graduate studies in Sports Management.

Degree Requirements

General Education Requirements

Bachelor of Science in Business Core Curriculum

Academic Internship

Accounting Program Requirements – Non-CPA Track

Required courses (24 units)

Sports Management Program Requirements

Required courses (12 units)
Elevate your career in sports by completing the following courses required for Sports Management majors:

  • SMG 250: Introduction to Sports Management
  • SMG 307: Research Methods in Sports Management
  • SMG 308: Sports Analytics
  • SMG 402/MKT 402: Marketing & Advertising in the Sports Industry

Required internship courses (6 units)
Gain hands-on experience with a required internship and courses associated with that experience:

  • MGT 300: Exploring Menlo Pathways (1 unit)*
  • MGT 301: Internship Preparation (1 unit)
  • INT 499: Internship in Major Field (4 units) (Completed in the Summer)

*Can be waived for transfer students.

Elective courses (12 units)
Choose three elective courses to deepen your expertise in Sports Organizational Issues:
SMG 312/PSY 312: Sports Psychology
SMG 401: Legal and Social Issues in Sports Management
SMG 403: Sports Sponsorship and Sales Management
SMG 404: Ethics in Sports Management
SMG 405: History of Sports
MKT 337: Digital Marketing

Elective courses (3 units)
Choose one elective course to deepen your expertise in Computational Analysis for sports:
SMG 410/FIN 410: Sports Finance
SMG 412: Economics of Sport
SMG S: Special Topics

The information provided here is meant to provide an overview. Refer to the Academic Catalog for detailed information about course prerequisites, course frequency, and additional course requirements.

Degree Requirements

Review the detailed Sports Management Degree Program requirements:

Sports Management Degree Program requirements (Prior to Fall 2021) (PDF)

Sports Management Degree Program requirements (Fall 2021 and later) (PDF)

The information provided here is meant to provide an overview. Refer to the Academic Catalog for detailed information about course prerequisites, course frequency, and additional course requirements.

Undergraduate Tuition and Fees

As a college education is one of the most important investments you and your family will make, Menlo strives to make college affordable. Nearly 100% of incoming students receive scholarships and/or institutional grants.

Want to learn what scholarships and other aid you may qualify for? Review the Types of Aid Available and use our Net Price Calculator.

Menlo College Cost of Attendance (COA) 2025-2026
Direct CostsLiving on CampusLiving off CampusLiving with a Parent/Relative
Tuition$55,340$55,340$55,340
Fees*$980$980$980
On-Campus Food and Housing**$18,716--
Subtotal Direct Costs$75,036$56,320$56,320
Estimated Indirect CostsLiving on CampusLiving off CampusLiving with a Parent/Relative
Off-Campus Food and Housing***-$22,752$11,836
Books and Supplies$1,090$1,090$1,090
Transportation$1,252$1,990$1,818
Miscellaneous / Personal$3,286$5,068$4,140
Loan Fees****$80$80$80
Subtotal Other Costs$5,708$30,980$18,964
Total Annual COA$80,744$87,300$75,284

*The Student Fee covers services that benefit students, but which are complementary to, not part of, instructional programs. The fee supports services related to the physical and psychological health and well-being of students, social and cultural activities and programs, campus life and campus community, and educational and career support services. The fee is part of the cost of attendance at Menlo College, and is mandatory for all registered students.

**The On-Campus Food and Housing cost is a weighted average of all room type occupancy costs.

***Based on the CSAC Student Expense Budget.

****Loan fees included for federal loan borrowers only.

Additionally, a health insurance fee may apply to full-time students who do not have qualifying health insurance, did not submit a waiver, or who are international students. 

All fees shown above are subject to change.

Note that meal plans are required for each residential student. Meal plan charges are included in the on-campus food and housing costs shown above. Learn more about our residence halls and meal plans.

Career Opportunities with a Sports Management Degree

Graduates with a Sports Management degree are well-positioned for roles including:

  • Event Manager
  • Fundraising Manager
  • Marketing Manager

Average Income for Sports Management Graduates: $89,223*

*US National Career Data

Degree Requirements

General Education Requirements

Bachelor of Science in Business Core Curriculum

Academic Internship

Accounting Program Requirements – Non-CPA Track

Required courses (24 units)

Sports Management Program Requirements

Required courses (12 units)
Elevate your career in sports by completing the following courses required for Sports Management majors:

  • SMG 250: Introduction to Sports Management
  • SMG 307: Research Methods in Sports Management
  • SMG 308: Sports Analytics
  • SMG 402/MKT 402: Marketing & Advertising in the Sports Industry

Required internship courses (6 units)
Gain hands-on experience with a required internship and courses associated with that experience:

  • MGT 300: Exploring Menlo Pathways (1 unit)*
  • MGT 301: Internship Preparation (1 unit)
  • INT 499: Internship in Major Field (4 units) (Completed in the Summer)

*Can be waived for transfer students.

Elective courses (12 units)
Choose three elective courses to deepen your expertise in Sports Organizational Issues:
SMG 312/PSY 312: Sports Psychology
SMG 401: Legal and Social Issues in Sports Management
SMG 403: Sports Sponsorship and Sales Management
SMG 404: Ethics in Sports Management
SMG 405: History of Sports
MKT 337: Digital Marketing

Elective courses (3 units)
Choose one elective course to deepen your expertise in Computational Analysis for sports:
SMG 410/FIN 410: Sports Finance
SMG 412: Economics of Sport
SMG S: Special Topics

The information provided here is meant to provide an overview. Refer to the Academic Catalog for detailed information about course prerequisites, course frequency, and additional course requirements.

Degree Requirements

Review the detailed Sports Management Degree Program requirements:

Sports Management Degree Program requirements (Prior to Fall 2021) (PDF)

Sports Management Degree Program requirements (Fall 2021 and later) (PDF)

The information provided here is meant to provide an overview. Refer to the Academic Catalog for detailed information about course prerequisites, course frequency, and additional course requirements.

Undergraduate Tuition and Fees

As a college education is one of the most important investments you and your family will make, Menlo strives to make college affordable. Nearly 100% of incoming students receive scholarships and/or institutional grants.

Want to learn what scholarships and other aid you may qualify for? Review the Types of Aid Available and use our Net Price Calculator.

Menlo College Cost of Attendance (COA) 2025-2026
Direct CostsLiving on CampusLiving off CampusLiving with a Parent/Relative
Tuition$55,340$55,340$55,340
Fees*$980$980$980
On-Campus Food and Housing**$18,716--
Subtotal Direct Costs$75,036$56,320$56,320
Estimated Indirect CostsLiving on CampusLiving off CampusLiving with a Parent/Relative
Off-Campus Food and Housing***-$22,752$11,836
Books and Supplies$1,090$1,090$1,090
Transportation$1,252$1,990$1,818
Miscellaneous / Personal$3,286$5,068$4,140
Loan Fees****$80$80$80
Subtotal Other Costs$5,708$30,980$18,964
Total Annual COA$80,744$87,300$75,284

*The Student Fee covers services that benefit students, but which are complementary to, not part of, instructional programs. The fee supports services related to the physical and psychological health and well-being of students, social and cultural activities and programs, campus life and campus community, and educational and career support services. The fee is part of the cost of attendance at Menlo College, and is mandatory for all registered students.

**The On-Campus Food and Housing cost is a weighted average of all room type occupancy costs.

***Based on the CSAC Student Expense Budget.

****Loan fees included for federal loan borrowers only.

Additionally, a health insurance fee may apply to full-time students who do not have qualifying health insurance, did not submit a waiver, or who are international students. 

All fees shown above are subject to change.

Note that meal plans are required for each residential student. Meal plan charges are included in the on-campus food and housing costs shown above. Learn more about our residence halls and meal plans.

Career Opportunities with a Sports Management Degree

Graduates with a Sports Management degree are well-positioned for roles including:

  • Event Manager
  • Fundraising Manager
  • Marketing Manager

Average Income for Sports Management Graduates: $89,223*

*US National Career Data

Faculty & Staff

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