Atherton, CA – March, 2025: Menlo College is pleased to announce that Dr. Lan Jiang, Professor of Marketing, was recently featured in a WalletHub article on Amica Insurance. Professor Jiang shared valuable insights on evaluating car insurance companies, emphasizing the growing importance of online reviews and social media in consumer decision-making.
“Consumers are increasingly relying on customer reviews from sources like Reddit to conduct their research,” said Jiang, referring to the concept of ZMOT (Zero Moment of Truth). She also offered advice for those considering Amica, recommending thorough research to gather insights from multiple perspectives.
Professor Jiang commented on Amica’s tagline, “Empathy is our best policy,” stating that empathy can build trust, but must be genuine to be effective. She also credited Amica’s high auto insurance claims satisfaction to their consistent service quality, backed by unbiased consumer reviews.
Professor Jiang’s expertise continues to be recognized in the industry, and Menlo College is proud to have such a distinguished faculty member.
Read the full WalletHub article here: https://wallethub.com/edu/ci/amica-car-insurance-review/62600#expert=Lan_Jiang
Press Contact: pr@menlo.edu
Menlo College is a small private, nonprofit college founded in 1927 with a mission to “ignite potential and educate students to make meaningful contributions in the innovation economy.” Situated in the heart of Silicon Valley, Menlo College offers undergraduate degrees in business and psychology, as well as two graduate degrees: a Master of Science in Information Systems, and a Master of Arts in Sport and Performance Psychology. Menlo is designated as both a Hispanic-Serving Institution (HSI) and an Asian American, Native American, and Pacific Islander-Serving (AANAPISI) Institution.
