Brawner Hall 242
An Applied Economics major, Mr. Medina earned a Bachelor of Science degree from the University of San Francisco. Mr. Medina garnered his Master of Arts degree from the University of San Francisco’s Sport Management Graduate Program, where was awarded a grant for the research portion of his Master’s project titled “Do the Six Pro Teams in the Bay Area Compete for Fans?” Mr. Medina has been teaching courses at San José State University to undergraduate and graduate students since Fall 2014. Spring 2018, Mr. Medina started teaching in the Menlo College School of Business and his area of expertise is Sport Management.
A San Francisco Bay Area native, Mr. Medina has over 25 years of sales experience and was the Business Development Director for SportsEconomics, where he managed market research teams. He was also responsible for sales and marketing. In less than three years, Mr. Medina’s team was responsible for 16 market research events that gathered over 12,000 surveys. Additionally, Mr. Medina has done work for Specialized Bicycles, putting together a sales seminar and a sales manual for their inside sales team. He also developed a marketing plan for Trigon Bicycles USA.
• Pradhan, S., Chachad, R., & Medina, A. P. (2023). This is fine: The impact of blowouts on subsequent game performance in the National Hockey League. [Under Second Review]. Frontiers in Sports & Active Living.
• Medina, A. P., & Pradhan, S. (2024). The coach prime effect: A case study of the impact of Deion Sanders on sports fan behavior. [Proposal Accepted]. Fifteenth International Conference on Sport & Society.
• Pradhan, S., Moore, D. J., Kwak, D. H., Laraway, S., Snycerski, S., & Medina, A. P. (InProgress). Turned up or down in the dumps: The effects of boosters, dampeners, savoring, and emotional involvement on sporting event anticipation and reminiscence. [Unpublished].
