Florence Moore 314
Fabian Eggers is a Professor of Marketing and Entrepreneurship at Menlo College. Prior to joining Menlo, he worked as Visiting Professor at San Jose State University. Fabian received his Ph.D. (Management/Marketing) from the Leuphana University of Lüneburg, Germany. His research focuses on Entrepreneurial Marketing and Innovation Management as drivers of Strategic Marketing decisions. Fabian Eggers is Director of the Global Research Conference on Marketing and Entrepreneurship.
• Hauser, A.; Eggers, F.; Güldenberg, S.: Strategic Decision-Making in SMEs: Effectuation, Causation and the Absence of Strategy, Small Business Economics, accepted for publication.
• Eggers, F.; Hatak, I.; Kraus, S.; Niemand, T.: Technologies that support marketing and market development in SMEs – Evidence from social networks, Journal of Small Business Management, Vol. 55 No. 2 (2017), 270-302.
• Covin, J.G.; Eggers, F.; Kraus, S.; Cheng, C.-F.; Chang, M.-L.: Marketing-related Resources and Radical Innovativeness in Family and Non-family Firms: A Configurational Approach, Journal of Business Research, Vol. 69 No. 12 (2016), 5620–5627.
• Lovelace, K.J.; Eggers, F.; Dyck, L.R.: I do and I understand: Assessing the utility of web-based management simulations to develop critical thinking skills, Academy of Management Learning & Education, Vol. 15 No. 1 (2016), 100-121.
• Eggers, F.; Kraus, S.; Covin, J.G.: Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments, Industrial Marketing Management, Vol. 43 No. 8 (2014), 1385-1393.
• Eggers, F.; Kraus, S.; Hughes, M.; Laraway, S.; Snycerski, S.: Implications of customer and entrepreneurial orientations for SME growth, Management Decision, Vol. 51 No. 3 (2013), 524-546.
Recent Presentations/Event Appearances
• Eggers, F.; Niemand, T.; Kraus, S.; Breier, M.: Developing a Scale for Entrepreneurial Marketing: Revealing Its Inner Frame and Prediction of Performance, Global Research Symposium on Marketing and Entrepreneurship, San Francisco (CA), August 9th, 2017.
• Lovelace, K.J.; Eggers, F.: Business Start-up Simulations: Fostering Creativity through Critical Thinking, Global Research Symposium on Marketing and Entrepreneurship, San Diego (CA), August 2nd, 2016.
• Emerald Literati Network Awards for Excellence, Highly Commended Award Winner for “The entrepreneurial marketing domain: a citation and co-citation analysis”, 2013
• Dean’s Scholarship and Research Award, Menlo College, 2011
• Master Teacher Award, San Jose State University, 2010
